Deer Industry New Zealand (DINZ) welcomes Federated Farmers’ recent five-point election platform, noting strong alignment with many of the priorities that our sector has been advocating for over several years.

Ahead of the 2026 Summer Fancy Food Show in New York (June 28–30), the Deer Industry New Zealand (DINZ) team has been making the most of its time on the ground in the United States meeting partners, building relationships, and continuing to drive momentum through the North American Retail Accelerator (NARA) programme.

A recent visit to the Guangdong-Macao Traditional Chinese Medicine (GMTCM) Park in Hengqin by Deer Industry New Zealand (DINZ) representatives JongKyu Jang (Regional Manager, South Korea) and Felix Shen (China), together with representatives from Alpine Deer, has provided fresh insight into the evolving landscape for deer velvet in China—and where New Zealand may fit within it.

Deer Industry New Zealand (DINZ) returns three directors, including the Chair, to the DINZ Board after the conclusion of the selection and appointments process, with the sole producer appointment confirmed on 10 June.

In Brief: Attitude is everything and more... | Meet and Greet: Mason Jones | Post-conference updates | Velvet: Under pressure but not broken | Protein boom fuels US venison demand and retail growth | NZDFA: Farewell to a deer farming original, Mark signs off, Optimising performance in summer-dry country | Science: Climate change strategy and more...