May 29, 2025
At the annual deer industry conference in Queenstown in mid-May, the concept of export licensing for deer velvet was introduced for the first time. DINZ Trade Strategy Manager Damon Paling presented a vision to help address rising farmer concerns around price instability, levy non-compliance, and unfair trading conditions. The message was well received, with strong farmer interest in building a fairer, more transparent, and more sustainable velvet export system.
The proposed licensing model, inspired by the Horticultural Export Authority (HEA) framework, would focus on rewarding those who meet industry-agreed standards — such as levy compliance, traceability, and quality assurance — while not interfering in commercial negotiations or setting prices.
To carry this work forward, DINZ has now convened a dedicated Export Licensing Working Group (ELWG). The ELWG will comprise 6 to 8 members, representing a cross-section of farmers, processors, and exporters, each selected for their industry insight, diversity of perspective, and capacity to contribute constructively to the evaluation.
Over the coming months the ELWG will:
- Assess the pros and cons of a velvet export licensing model
- Help shape criteria for what it means to be “match fit” as an exporter
- Contribute to sector consultation and prepare recommendations for the DINZ Board
DINZ will also be undertaking direct outreach to key players, either through one-on-one engagement or in collaboration with the New Zealand Deer Farmers’ Association. This will ensure a broad base of input across the sector. Stakeholders can expect more communications and engagement opportunities in the weeks ahead.
If adopted, export licensing could support the creation of a more credible, consistent and coordinated platform for international market engagement — particularly in key markets such as China and South Korea.
DINZ thanks all those who contributed feedback at the Queenstown conference and looks forward to continued dialogue as the ELWG’s work progresses.
