Support for venison marketers to explore ‘left field’ ideas

Support for venison marketers to explore ‘left field’ ideas

Friday, October 9, 2020

Deer Industry NZ (DINZ) has set up a contestable venison marketing fund for marketers to build new sales for venison.

“We are able to support innovative projects that require extra effort to get going in this time of need. The fund, which at this stage is a one-off, is a response to the Covid-19 outbreak, which has severely disrupted venison markets,” says DINZ chief executive Innes Moffat.

DINZ will reimburse up to 50 per cent of the costs of an agreed project, with the remainder funded by the successful company up to a DINZ funding limit of $250,000. Such projects may also be eligible for Covid recovery funding from government agencies.

Speaking at the NZDFA branch chairs’ meeting in Wellington earlier this week, DINZ board member and First Light Foods managing director Gerard Hickey, described the fund as truly exciting. “It’s an opportunity for marketers to explore left-field opportunities to create new demand for venison.”

Moffat will appoint two independent representatives to join a DINZ director on a panel that will assess all applications in strict confidence. When assessing the strength of an applicant’s proposal, the panel will consider its likely benefit to the wider industry and likelihood of success. Depending on the applications, the $250K might be allocated to one project, or split to cover a few projects.

“It is in addition to the $400k that Deer Industry NZ allocates each year to joint promotions, where DINZ supports companies venison promotional activities dollar for dollar,” he says.