What policy is

Deer Industry New Zealand advocates on issues of importance to the New Zealand deer industry.  Some advocacy is designed to showcase our industry to those who are thinking about distributing, marketing or consuming our products or funding our industry, e.g. rural bankers.  Policy advocacy, however, is about using our voice to ensure the deer industry can deliver its high quality products as efficiently as possible and can operate in accordance with (a) how people want to farm deer and run deer-related businesses and (b) society's expectations of how we farm and trade.  

How policy is effected

Policy advocacy occurs through various channels and forms. 

It can start by DINZ adopting a particular strategy that staff operationalise by going out and making connections with parties we want to change their practices to fit with our needs. 

Alternatively policy engagement can start by an external party wishing to make a change and DINZ getting involved to ensure that the change either benefits our industry or has minimal adverse impacts on it.   Sometimes we agree with a proposal, at other times we put forward our own suggestions. Generally external parties actively seek our input as first, they recognise that we are best placed to connect effectively with industry participants and second, implementable changes are better than the significant non-compliance issues that can arise from difficult-to-implement changes.

Formulating policy positions

DINZ staff generally discuss the implications of policy proposals with representatives of the parties who are most likely to be affected.  We therefore frequently seek input with groups such as the Venison Processors' Technical Committee, New Zealand Deer Farmers' Association, Venison Marketing Managers, Velvet buyers, National Velvetting Standards Body and so on. 

Typical policy processes

  • Consultation on proposals to introduce or amend legislation: bills and regulations
  • Consultation on proposals to introduce or amend guidance supporting legislation
  • Participation in industry groups or government-industry groups covering a specific work area e.g. biosecurity, livestock traceability, greenhouse gas emissions, Government cost recovery, water quality, winter feeding, animal welfare, food safety, veterinary medicines
  • Having strategic and technical input into the direction and operations of Ospri (see below)  


DINZ is a shareholder in the not-for-profit company Ospri.  Ospri is New Zealand's management agency for the TB pest management programme, called TBFree and is the designated organisation for running the National Animal Identification and Traceability scheme known as NAIT.  Both the TbFree and NAIT programmes apply to deer and as such we are a key stakeholder with interest in ensuring that the investments our industry makes into the programmes deliver benefit for the deer industry.  Ospri has expertise in animal health, disease management, pest control and livestock traceability and DINZ staff make significant contributions to Ospri strategic planning and programmes to ensure that its work is appropriately tailored to the deer industry's needs.