P2P - A Deer Industry Initiative
P2P - A Deer Industry Initiative
Where are we now?
Maturing as an industry has brought with it a range of benefits. It also carries with it the risk of losing the urge to change and adapt. In short:
- We need to generate more profit to attract new investment;
- We need to attract new farmers to take the place of the pioneers
- Other land use options are improving their production efficiency more quickly than we are.
- Competing venison producers in Europe are copying our techniques and chasing our markets.
To address these issues, we need to do two things: improve our marketing, so that the industry earns more from each kilo of venison it produces and increase farm productivity, so that venison production is more profitable, resilient and competitive as a land use.
The way we are doing this is through our Passion2Profit strategy.
