Genetics is one of the fundamental drivers of improving industry productivity.The industry is well served by a variety of commercial stud breeders and artificial breeding companies. The Deer Progeny Test project is now providing across-herd breeding value linkages.

Deer Select is New Zealand’s national deer recording database. Breeding values are estimated and economic Indexes are calculated using the pedigree records and performance data.

Keen on Genes Podcasts and Videos

Deer Industry NZ has released a series of 6 podcasts called "Keen on Genes" which takes you through the story of deer genetics and how important genetics are to on farm productivity and profitability.
Narrated by award-winning rural broadcaster Susan Murray and co-produced by Susan and Deer Industry News Editor Phil Stewart, you can listen to and download these Podcasts here >>

Episodes 1-5 are also able to be viewed as videos. You can watch the videos here >>

<< Click Here for the latest Deer Select Sire Summaries >>